What is Search Engine Optimization ?

Search Engine Optimization - Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

 

Our Process

Our SEO specialists team follows a perfectly intended strategy which would be used to implement various other steps required to attain top rankings and would help your website to maximize its performance and appearance in search engines. Our procedure and course of action will vary from each industry and area of expertise depending upon your nature of your business.

Website Analysis

These steps consist of Website review, Current site positioning and Competitor analysis.  The initial analysis provides as a benchmark and used to track the growth as we proceed in our SEO process. This step involve in the depth analysis of our site which we are going to optimize for search engine. We will check the current site positioning in the SERPS, its search engine friendliness and the current traffic of our website.

 Client Requirements

These steps involve the understanding of the client requirements before starting SEO work.

This step consists of the reason for SEO, Clients expectations and objective settings. In this stair we will identify the reason behind the SEO being done for the website.  The client hope would be like: to increase traffic, increase business, increase popularity and high search engine ranking. Once we know about the client expectation then we can work accordingly.

Keyword Research

It stands for the Initial keyword listing, Keyword list expansion, finalizing the keyword list. Search engine drive traffic to your website if you will achieve the top ranking for your targeted keywords.

Content Writing (Provided by Client)

Original content writing process will affect your website in the sense of affirmative growth of keyword rankings. Content writing comes after the keyword research process. Search engine spiders consider the content most significant way for ranking of a webpage or to the whole website.

Website Optimization process (On page Optimization)

 Developing a Search Engine Friendly website is an deep-seated part of on-page optimization. It Involve new Navigation Plan, HTML Code optimization, Removal of unnecessary Flash and JavaScript, On-page updates like Title Tags, Meta Tags, Internal Links, Headings, Images and ALT Tags accumulation of Site Map.

 Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We optimize and put into operation a new navigation structure for the website if there are problems with the existing website navigation plan which can cause troubles with the Search Engines. Sitemap is incorporated to the website, and the Title Tags, Meta Keywords and Meta Description Tags are added to the website pages. Internal linking of the website is improved and heading tags and ALT Tags are added to the web pages. On-page optimization is accomplish to make the website Search Engine Friendly and easy to navigate by the search engine spiders.

Site Architecture and Link Structure

Once you have settle on the keywords you need to target (long term and short term) you want to make sure that you organize your site so that you have specific pages, content and links to target each of these terms.

Website Submission (Off page Optimization)

Anchor Text creation Submission to Web Directories Search Engine Submission. The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.

Link Building

Finding quality link partner, contacting to them, replacing dead links are important tasks in SEO. Links can also help drive traffic to your website from other web pages on the Internet. Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links.

Reporting

It comprises the information which we have to inform to the client about our work progress. Reporting allows us to show our progress on a regular basis. Keyword Ranking Reports, Website Traffic Reports, Link Popularity Reports, are necessary reports to know how exactly SEO working to complete targets and Goals which is predefined.

The implementation of the appropriate mix of SEO strategies and techniques for the success of the website, some of the key components of an effective website optimization plan include:

Research-based Keyword Selection

Keywords hold the key to the effectiveness of your website. Your website needs appropriate usage of the correct keywords which are both relevant to your business and describe it the best. One needs to carry out thorough research for finding out the right keywords. One can also use some of the paid keyword search tools online. There are few keyword programs like Word tracker which helps search engine analysts to decide the effective and targeted keywords for your site.

Selection of Key Phrases

We also need to lay impetus on the implementation of key phrases instead of single-word keywords. Key phrases are more searchable items on search engines than a keyword or a group of keywords. They also help in straightforward search and crawling by the search engines.

Double Check Relevancy

Relevancy is other key component of an effective website SEO roadmap. One needs to double check relevancy for targeted keywords inserted into the content, added in Meta Tags or the ones used in Off-page optimization. Apart from keywords, one also needs to check the relevancy of the website content keywords and the link of anchor text. Hence, it’s more like a long inter-relevancy of the diverse SEO components on a website.

SEO and Google’s Search Algorithm in 2015 - 9033552960

4 SEO Factors that will Become Less Important Over Time

1.  Page Rank/Domain Authority: More authoritative (PR) sites will not (automatically) dominate search engines in the future as they often do today. Why?

Just because a website has a high page rank doesn’t mean it should automatically be given more love by a search engine. Giving too much credit to high Page Ranking sites is the classic example of “The Rich Get Richer, the Poor Get Poorer.”
To make an analogy, if SEO was a team sport today, based on the existing algorithms, almost all the starters would be the team veterans. And the rookies, despite their (potentially) superior abilities, would play much less– simply because they’re rookies. This, as you might imagine, makes no sense in the sports world and it shouldn’t happen in the world of SEO either—but it does, a LOT.

2. Site (Domain) Age: This goes hand-in-hand with Page Rank but it comes down to this: New and future websites should NOT be punished because they weren’t around during the golden age of SEO and search engines. This “first mover advantage” shouldn’t hold so much weight, but unfortunately, it does.

Take as an example my swimming pool company. Because we dominated search with our “They Ask, You Answer” content marketing philosophy starting in 2009, we now stand on top of the SEO mountain for our industry and it’s going to be very, very hard for anyone in the future to knock us off this mountain. That being said, if I were a new swimming pool company I would hate to be punished simply because my business didn’t exist during the early days of SEO.
Hopefully you see my point. This first mover advantage is flawed, as it punishes every new business going forward, and somehow, Google and the rest of the search engines are going to have to address this issue.

3. Social Signals: Many SEO pundits think social will play a bigger and bigger role on search rankings going forward. I do not share this belief. Sure, it may happen for a time, but eventually it will be eliminated because social shares can be too easily manipulated to make a piece of content “appear” worthy of a higher ranking. Furthermore, platforms like Facebook and Twitter come and go, which makes building metrics around said platforms problematic. And finally, because Google and Facebook are becoming massive competitors, do you really think Google will want any part of their algorithm to be impacted by a competitor??
4. Inbound Links (Backlinks): Although I think the number of Inbound Links/Backlinks a webpage has pointing to it will always be somewhat relevant to SEO, I foresee it becoming less and less of a factor. Why? For starters, it can be manipulated. Also, as stated above, inbound links favor older content, and as searchers seek out the “latest and greatest” info within any field, search engines will be forced to give less and less weight to inbound links in an effort to keep content as fresh and up to date as possible.